Skin Cancer Treatments

Imagine if one company had to do all the new plaques and signs for recent naming gifts made to Canadian non-profit organization. Wow, would they be busy. In the table below you find a collection of some of the high profile naming gifts over $10 million to Canadian groups.

$105 million 2003 Michael G. DeGroote School of Medicine

McMaster University

$50 million 2006 Larry &amp Judy Tanenbaum Family Endowment Fund United Jewish Appeal, Toronto

$50 million 1990 Louise Hawley Stone estate gift

Royal Ontario Museum

$37 million 2006 Peter Munk Cardiac Centre

Toronto General Hospital

$30 million 2007 Jackman Humanities Building

University of Toronto

$30 million 2003 Michael Lee-Chin Crystal

Royal Ontario Museum

$26 million 2005 Schulich School of Medicine and Dentistry

University of Western Ontario

$25 million 2007 Telfer School of Management

University of Ottawa

$25 million 2006 Samuel Lunenfeld Research Institute

Mt. Sinai Hospital, Toronto

$25 million 2004 Campbell Family Institute for Breast Cancer Research

Princess Margaret Hospital, Toronto

$25 million 2005 David R. Cheriton School of Computer Science

University of Waterloo

$25 million 2005 Li Ka Shing Knowledge Institute

St. Michael?s Hospital

$22 million 2005 Marcel Desautels Business School

McGill

$20 million 2006 Four Seasons Centre for the Performing Arts

Canadian Opera Company, Toronto

$20 million 2005 Gordon &amp Leslie Diamond Health Care Centre

Vancouver General Hospital

$20 million 2003 William Sauder School of Business

University of British Columbia

$16 million 2002 Richard Haskayne School of Business

University of Calgary

$15 million 2007 Rogers School of Management

Ryerson University, Toronto

$15 million 2006 Margaret &amp Charles Juravinski Tower

Hamilton Health Sciences

$15 million 1995 Schulich School of Business

York University, Toronto

$11 million 1995 Ivey School of Business

University of Western Ontario

$10 million 2001 Sprott School of Business

Carleton University, Ottawa

$10.5 million 2005 Rogers Grad School Advanced Communications

Ryerson University, Toronto

$10 million 2007 Art Gallery of Ontario ? Promenade

Toronto

$10 million 2004 Hotchkiss Brain Institute

University of Calgary

$10 million 2007 R. Fraser Elliott Hall

Canadian Opera Company, Toronto

$10 million 2006 Desmarais Building

University of Ottawa

$10 million 2005 MacPhail School of Energy

Southern Alberta Institute of Technology, Calgary

$10 million 2002 Goodes Hall, School of Business

Queen?s University, Kingston

Ice Hockey Arenas

Bell Centre, Montreal Canadiens Hockey arena $64 million over 20 yrs.

Air Canada Centre, Toronto Maple Leafs/ Raptors $30 million over 20 yrs.

GM Place, Vancouver Canucks Hockey arena $20 million over 20 yrs.

Scotiabank Place, Ottawa Senators hockey arena $20 million over 15 yrs

Rexall Place, Edmonton Oilers hockey arena Not disclosed

The emerging trend of mega gifts shifting towards health care, medical research and designated cancer treatments is likely to gain momentum over the next decade as the baby boomer generation decides what to do with their wealth.

Numerous reports talk about the transfer of wealth from the baby boomer generation to the next. The table above shows how that transition process is already underway. Canadians do not typically seek out the limelight as is the common practice with our neighbors in the USA. Nor do Canadian non-profit organizations try to leverage on the publicity to build brand name awareness as well as American non-profit groups.

At a time when we are inundated with new marketing messages for the latest and the greatest consumer products it is somewhat refreshing to know that there is some consistency in brand name at charitable organizations. If only the charities would figure out to incorporate that message of legacy gifts from wealthy individuals they may better position themselves for future gifts from other generous donors.

This report was compiled from the online database of naming opportunities and named gifts received put together by Dig In Research, http://diginresearch.biz For more information please contact Terry Burton by phone at 604-801-5107 or by email at terryburton808@yahoo.ca

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